Is Keeway Chinese? Yes
Facts checked Ownership as of 4 September 2026
Yes
Keeway is Chinese-owned. It is a Qianjiang Motorcycle brand, sold alongside Benelli and QJMotor and used mainly for small-capacity bikes and scooters in Europe and Latin America. Qianjiang already owned Keeway when it bought Benelli in 2005.
Chinese holding: 100% as of 4 September 2026.
The chain
| Step | Entity | Kind | Origin |
|---|---|---|---|
| 1 | Li Shufu | person | CN |
| 2 | Geely Holding | group | CN |
| 3 | Qianjiang Motorcycle | group | CN |
| 4 | Keeway | brand | HU |
Holding by holding
Li Shufu owns Geely Holding at 82.23% since 1986.
Li Shufu founded Geely Holding in 1986 and owns 82.233% of it directly; his son Li Xingxing holds 8.0583% and Ningbo Yima Enterprise Management Partnership 9.7087%, which Polestar's 2025 annual report summarises as Li Shufu owning about 91.9% directly or indirectly.
Geely Holding owns Qianjiang Motorcycle at 36.61% since September 2016.
Geely Holding became Qianjiang's largest shareholder in September 2016 with a stake of just under 30% and is recorded at 36.61% in later summaries. Qianjiang does not appear among the brands Geely Holding lists on its own corporate site.
Qianjiang Motorcycle controls Keeway.
Keeway is described by trade press as a division of the Qianjiang group, which also owns Benelli. We did not find a dated record of the acquisition; Keeway's own site describes a Keeway Group formed in 2022 holding Benelli, Morbidelli, EZI Electric and Benda.
Is Keeway Chinese: the short answers
- Is Keeway Chinese?
- Yes. Keeway is Chinese-owned. It is a Qianjiang Motorcycle brand, sold alongside Benelli and QJMotor and used mainly for small-capacity bikes and scooters in Europe and Latin America. Qianjiang already owned Keeway when it bought Benelli in 2005.
- How much of Keeway is Chinese-owned?
- 100%, as of 4 September 2026.
- Who owns Keeway?
- Li Shufu sits at the top of the recorded chain. The ownership page sets out every step with its stake and date.
Related
Sources for this answer
- Wikipedia, Benelli (motorcycles). Read . Qianjiang described as already owning the Keeway and Generic brands.