Qianjiang Motorcycle: the group, its brands and who controls it
Facts checked
- Private
- SZSE 000913
Listing: Shenzhen Stock Exchange since 14 May 1999, code 000913
Qianjiang began in 1985 as the Wenling Motorcycle Factory in coastal Zhejiang, listed in Shenzhen in 1999 and passed its millionth machine in 2000. It bought the Italian marque Benelli in 2005, which gave it a European design office in Pesaro and a name with a century of history behind it.
Since September 2016 the largest shareholder has been Geely Holding, the owner of Volvo Cars and Lotus, which took a stake of just under 30% and is reported to hold about 36.6% today. Geely does not list Qianjiang among the brands on its own corporate site, and the motorcycle business is run separately from the car group.
The company sells under three main names: QJMOTOR, the Chinese and increasingly global brand adopted in 2020; Benelli, the Italian marque; and Keeway, a Hungarian-founded brand aimed at scooters and small and mid-size motorcycles. It also builds the small-capacity Harley-Davidson models developed under a 2019 partnership, and it has raced in Moto3, Moto2 and World Supersport. Revenue was CNY5.41 billion in 2025, down 10.2%.
Key facts
| Chinese name | 钱江摩托 “chyen-JYAHNG maw-TWAW” 钱江 is short for 钱塘江, the Qiantang River in Zhejiang; 摩托 is a loanword for 'motor', from motorcycle |
|---|---|
| Legal name | Zhejiang Qianjiang Motorcycle Co., Ltd. |
| Ownership | Private |
| Founded | 1985 |
| Headquarters | Wenling, Zhejiang, China |
| Vehicles | Motorcycles |
| Listings | SZSE 000913 |
| 2025 revenue | CNY5.41 billion, down 10.22% |
| Largest shareholder | Geely Holding, largest shareholder since September 2016, reported at 36.61% |
| Benelli | Acquired in 2005; design and marketing stay in Pesaro, Italy |
| Brand rebuild | Renamed QJMOTOR for global markets in 2020 |
| Harley-Davidson | 2019 partnership to develop a 338cc Harley-Davidson for Asian markets |
| Listing | Shenzhen Stock Exchange since 14 May 1999, code 000913 |
Ownership tree
- Qianjiang Motorcycle (group)
- Benelli (brand) Held at 100%
- Keeway (brand) Controlled; the share is not published
- QJMotor (brand) Held at 100%
Who controls Qianjiang Motorcycle?
Li Shufu owns Geely Holding at 82.23% since 1986.
Li Shufu founded Geely Holding in 1986 and owns 82.233% of it directly; his son Li Xingxing holds 8.0583% and Ningbo Yima Enterprise Management Partnership 9.7087%, which Polestar's 2025 annual report summarises as Li Shufu owning about 91.9% directly or indirectly.
Geely Holding owns Qianjiang Motorcycle at 36.61% since September 2016.
Geely Holding became Qianjiang's largest shareholder in September 2016 with a stake of just under 30% and is recorded at 36.61% in later summaries. Qianjiang does not appear among the brands Geely Holding lists on its own corporate site.
| Holder | What it is | Share | Since | What the source says |
|---|---|---|---|---|
| Geely Holding | holds a stake in | 36.61% | September 2016 | Geely has been the largest shareholder of the Shenzhen-listed Qianjiang Motorcycle Co (000913) since September 2016, with 36.61%; Wenling Qianjiang Investment Management holds a further 10.05%. Qianjiang owns the Italian marque Benelli, the Keeway and MBP brands and the QJMotor brand. This is the link that makes Benelli Chinese-owned and, through Geely, part of the same group as Volvo Cars and Lotus. |
Brands
| Brand | Held | Origin | Founded | Models | Markets |
|---|---|---|---|---|---|
| 钱江QJMotor | directly | China | 2020 | 0 | 7 |
| 贝纳利Benelli | directly | Italy | 1911 | 0 | 4 |
| 凯威Keeway | directly | Hungary | 1999 | 0 | 4 |
Qianjiang Motorcycle: questions people ask
- Who owns Benelli?
- Benelli has been owned by Qianjiang Motorcycle of Wenling, Zhejiang, since 2005. Qianjiang's own largest shareholder has been Geely Holding since September 2016, so Benelli sits under the same ultimate owner as Volvo Cars and Lotus.
- Is Qianjiang owned by Geely?
- Geely Holding is its largest shareholder, with a stake reported at about 36.6%, taken from just under 30% in September 2016. It is a controlling position rather than outright ownership, and Qianjiang remains separately listed in Shenzhen.
- What is QJMOTOR?
- QJMOTOR is Qianjiang's own motorcycle brand, adopted in 2020 as the global name for machines previously sold as Qianjiang. It shares engines and platforms with Benelli.
- Does Qianjiang build Harley-Davidsons?
- It builds the small-capacity models that came out of a 2019 partnership with Harley-Davidson, developed for Asian markets. Harley's larger motorcycles are unaffected.
Related
Sources for Qianjiang Motorcycle
- QJMOTOR UK, History. Read . 1985 founding, 1999 listing, 2005 Benelli purchase, 2016 Geely, 2019 Harley-Davidson, 2020 rebrand.
- Wikipedia, Qianjiang Motorcycle. Read . Brand list, Geely's 29.8% in September 2016, US and European distribution.
- Wikipedia, Qianjiang Motorcycle (zh). Read . Geely Holding 36.61%, Wenling Qianjiang Investment 10.05%, 14 May 1999 listing.
- StockAnalysis, Zhejiang Qianjiang Motorcycle revenue. Read . 2025 revenue of CNY5.41 billion, down 10.22%.