GWM Poer: owner, models, markets and what the name means
Facts checked United States status as of 4 September 2026
- Private
- HKEX 2333
- SSE 601633
Listing: Hong Kong since 15 December 2003 (stock code 2333) and Shanghai since 28 September 2011 (601633)
The Great Wall Pao is the pickup that Great Wall Motor sells worldwide under a different name almost everywhere. It was shown at the Shanghai motor show on 16 April 2019 and comes as a single cab, extended cab or double cab, in workhorse and lifestyle versions.
The naming is the confusing part. Poer is a Latin spelling of the Chinese character 炮, cannon. Australia and New Zealand called it the GWM Ute and renamed it the GWM Cannon in 2025; South Africa sells it as the P-Series; Brazil as the Poer P30; Malaysia as the Poer P11 and P12. Chinese vehicle rules class pickups as commercial vehicles, though in export markets they are sold largely to private buyers.
Great Wall sold 181,660 pickups in calendar 2025. They are built at Baoding and, since 2025, at Iracemapolis in Brazil. None are sold in the United States.
Great Wall Motor's pickup line, marketed as a brand in export markets.
A model line at home that functions as a brand abroad, where it appears as Poer, Cannon, Ute or P-Series depending on the market.
Key facts
| Chinese name | 长城炮 “chahng-CHUNG POW” 长城 Chángchéng 'Great Wall' + 炮 pào 'cannon, artillery piece'. |
|---|---|
| Also written | POER, Great Wall Pao, GWM Cannon, GWM Ute, GWM P-Series and Poer P30 |
| Owner | Great Wall Motor |
| Founded | 2019 |
| Headquarters | Baoding, China |
| Origin | China |
| First car | Great Wall Pao, 2019 |
| Vehicles | Commercial vehicles |
| Segment | Commercial |
| United States | Never sold in the United States — Never sold in the United States. Imported light trucks also face the 25% US 'chicken tax' tariff on top of the tariffs applied to Chinese vehicles. |
| Official site | www.gwm-global.com |
| 2025 sales | 181,660 Great Wall pickups, up 2.57% on 2024 |
| Launched | 16 April 2019, at the Shanghai motor show |
| Export names | GWM Cannon in Australia and New Zealand (GWM Ute until 2025), GWM P-Series in South Africa, Poer P30 in Brazil, Poer P11/P12 in Malaysia |
| Built in | Baoding, China and Iracemapolis, Brazil |
Who owns GWM Poer?
Wei Jianjun controls Baoding Innovation Great Wall Asset Management Co., Ltd..
Wei Jianjun is the legal representative of Baoding Innovation Great Wall Asset Management Co., Ltd., the company that holds the controlling block in Great Wall Motor. His exact percentage of that company is not set out in any filing read here; a figure of about 62% circulates in press profiles and is left out rather than recorded unverified.
Baoding Innovation Great Wall Asset Management Co., Ltd. owns Great Wall Motor at 59.9%.
Great Wall Motor's controlling shareholder held 5,115,000,000 shares at 30 June 2026, shown as 59.902% of the share capital on one aggregator and 59.63% on another. HKSCC Nominees, which holds the Hong Kong-traded H shares, was next with 2,305,334,261 shares. Both aggregator pages rendered the holder's name inconsistently; the underlying share count and date agree.
Great Wall Motor owns GWM Poer at 100% since 16 April 2019.
The Great Wall Pao pickup line, sold abroad as GWM Poer, Cannon, Ute or P-Series, debuted on 16 April 2019.
The full ownership page for GWM Poer · Is GWM Poer (Cannon) Chinese?
GWM Poer models
| Model | Name in China | Body | Powertrain | Range | Price in China |
|---|---|---|---|---|---|
| 长城炮GWM Cannon | Great Wall Poer / Pao (长城炮) | Pickup | Offered with more than one powertrain | 115 km (manufacturer figure, cycle not stated) | not published |
Where GWM Poer is sold
Recorded in 8 market s: CN, Australia, New Zealand, South Africa, Thailand, Brazil, Malaysia and BN. Where a company publishes only its principal markets, that is a floor and not a complete list.
| Country | Code | Market page |
|---|---|---|
| China | CN | no page yet |
| Australia | AU | Chinese cars in Australia |
| New Zealand | NZ | Chinese cars in New Zealand |
| South Africa | ZA | Chinese cars in South Africa |
| Thailand | TH | Chinese cars in Thailand |
| Brazil | BR | Chinese cars in Brazil |
| Malaysia | MY | Chinese cars in Malaysia |
| Brunei | BN | no page yet |
GWM Poer: questions people ask
- What is the GWM Cannon called in China?
- The 长城炮 (Chángchéng Pào), literally Great Wall Cannon. Poer is a Latin spelling of the character 炮; Cannon is a translation of it. They are the same truck.
- Who makes the GWM Poer?
- Great Wall Motor of Baoding, China. It is built there and, since 2025, also at the company's Brazilian plant at Iracemapolis.
- Is the GWM Ute the same as the GWM Cannon?
- Yes. Australia and New Zealand sold the truck as the GWM Ute and renamed it the GWM Cannon in 2025.
- Is the GWM Poer sold in the United States?
- No. Imported light trucks also carry the long-standing 25% US tariff, on top of the tariffs applied to Chinese-built vehicles.
Related
Sources for GWM Poer
- Gasgoo, Great Wall Motor posts record full-year sales in 2025 despite Dec. slowdown. Read .
- Wikipedia, GWM Poer / Great Wall Pao. Read . Finding aid for the April 2019 debut, the export names and the Brazilian production.
- Great Wall Motor, GWM South Africa, GWM Thailand, GWM Brazil and GWM Australia. Read . P-Series in South Africa, Poer Sahar in Thailand, Poer P30 in Brazil, Cannon in Australia.