长城炮GWM Poer

Who owns GWM Poer? The ownership chain, Great Wall Motor's stake and the 2019 deal

Facts checked Chinese holding 100%

Poer is Chinese. It is Great Wall Motor's pickup line, sold as the Cannon in Australia and several other export markets, and it is the brand that carries GWM into the working-vehicle market outside China.

The Great Wall Pao pickup line, sold abroad as GWM Poer, Cannon, Ute or P-Series, debuted on 16 April 2019.

The short answer

Controlled by Great Wall Motor
Stake100%
Since16 April 2019
Kindbrand
OriginCN
Name in Chinese 长城炮 Chángchéng Pào “chahng-CHUNG POW”
Top of the chainWei Jianjun
Is it Chinese? Yes

The chain, step by step

  1. Wei Jianjun controls Baoding Innovation Great Wall Asset Management Co., Ltd..

    Wei Jianjun is the legal representative of Baoding Innovation Great Wall Asset Management Co., Ltd., the company that holds the controlling block in Great Wall Motor. His exact percentage of that company is not set out in any filing read here; a figure of about 62% circulates in press profiles and is left out rather than recorded unverified.

  2. Baoding Innovation Great Wall Asset Management Co., Ltd. owns Great Wall Motor at 59.9%.

    Great Wall Motor's controlling shareholder held 5,115,000,000 shares at 30 June 2026, shown as 59.902% of the share capital on one aggregator and 59.63% on another. HKSCC Nominees, which holds the Hong Kong-traded H shares, was next with 2,305,334,261 shares. Both aggregator pages rendered the holder's name inconsistently; the underlying share count and date agree.

  3. Great Wall Motor owns GWM Poer at 100% since 16 April 2019.

    The Great Wall Pao pickup line, sold abroad as GWM Poer, Cannon, Ute or P-Series, debuted on 16 April 2019.

Every holding above this entity, with the stake and the date it began.
Holder Holds Kind Stake Since
Wei Jianjun Baoding Innovation Great Wall Asset Management Co., Ltd. controls controls not published
Baoding Innovation Great Wall Asset Management Co., Ltd. Great Wall Motor owns 59.9% not published
Great Wall Motor GWM Poer owns 100% 16 April 2019

GWM Poer: questions people ask

What is the GWM Cannon called in China?
The 长城炮 (Chángchéng Pào), literally Great Wall Cannon. Poer is a Latin spelling of the character 炮; Cannon is a translation of it. They are the same truck.
Who makes the GWM Poer?
Great Wall Motor of Baoding, China. It is built there and, since 2025, also at the company's Brazilian plant at Iracemapolis.
Is the GWM Ute the same as the GWM Cannon?
Yes. Australia and New Zealand sold the truck as the GWM Ute and renamed it the GWM Cannon in 2025.
Is the GWM Poer sold in the United States?
No. Imported light trucks also carry the long-standing 25% US tariff, on top of the tariffs applied to Chinese-built vehicles.

Related

Sources for GWM Poer

  1. Gasgoo, Great Wall Motor posts record full-year sales in 2025 despite Dec. slowdown. Read .
  2. Wikipedia, GWM Poer / Great Wall Pao. Read . Finding aid for the April 2019 debut, the export names and the Brazilian production.
  3. Great Wall Motor, GWM South Africa, GWM Thailand, GWM Brazil and GWM Australia. Read . P-Series in South Africa, Poer Sahar in Thailand, Poer P30 in Brazil, Cannon in Australia.
  4. Wikipedia, List of automobile manufacturers of China. Read . Great Wall Motor's brand portfolio.
  5. Wikipedia, Wei Jianjun. Read . Finding aid; the article itself carries no shareholding figure.
  6. Sina Finance, 长城汽车 (601633) shareholder register. Read .
  7. Tonghuashun (10jqka), 长城汽车 (601633) 股东 (shareholders). Read .
  8. Great Wall Motor, About GWM. Read . Lists GWM POER as one of the company's brands.