贝纳利Benelli

Who owns Benelli? The ownership chain, Qianjiang Motorcycle's stake and the 2005 deal

Facts checked Chinese holding 100%

Benelli is Chinese-owned. The Pesaro marque, founded in 1911, was bought by Qianjiang Motorcycle in 2005, and Geely became Qianjiang's largest shareholder in 2015-16 with 36.61% -- so Benelli sits in the same group as Volvo Cars and Lotus. Design, development and marketing stay at Pesaro; the motorcycles are built at Wenling in Zhejiang.

Qianjiang acquired the Italian marque Benelli in 2005. Design and marketing stayed in Pesaro; production moved to Wenling.

The short answer

Controlled by Qianjiang Motorcycle
Stake100%
Since2005
Kindbrand
OriginIT
Name in Chinese 贝纳利 Bèinàlì “bay-nah-LEE”
Top of the chainLi Shufu
Is it Chinese? Yes

The chain, step by step

  1. Li Shufu owns Geely Holding at 82.23% since 1986.

    Li Shufu founded Geely Holding in 1986 and owns 82.233% of it directly; his son Li Xingxing holds 8.0583% and Ningbo Yima Enterprise Management Partnership 9.7087%, which Polestar's 2025 annual report summarises as Li Shufu owning about 91.9% directly or indirectly.

  2. Geely Holding owns Qianjiang Motorcycle at 36.61% since September 2016.

    Geely Holding became Qianjiang's largest shareholder in September 2016 with a stake of just under 30% and is recorded at 36.61% in later summaries. Qianjiang does not appear among the brands Geely Holding lists on its own corporate site.

  3. Qianjiang Motorcycle owns Benelli at 100% since 2005.

    Qianjiang acquired the Italian marque Benelli in 2005. Design and marketing stayed in Pesaro; production moved to Wenling.

Every holding above this entity, with the stake and the date it began.
Holder Holds Kind Stake Since
Li Shufu Geely Holding owns 82.23% 1986
Geely Holding Qianjiang Motorcycle owns 36.61% September 2016
Qianjiang Motorcycle Benelli owns 100% 2005

Benelli: questions people ask

Who owns Benelli?
Qianjiang Motorcycle of Wenling, Zhejiang, which bought the marque in 2005. Qianjiang's own largest shareholder is Geely Holding, so Benelli sits under the same ultimate owner as Volvo Cars and Lotus.
Are Benelli motorcycles made in Italy?
Design and marketing are in Pesaro, but production is in China, at Qianjiang's Wenling plants.
Is Benelli sold in the United States?
Yes. Keeway America has been the sole US distributor since December 2023, with models on sale from early 2024.
How old is Benelli?
It was founded in 1911, making it the second-oldest Italian motorcycle firm still in business.

Related

Sources for Benelli

  1. Wikipedia, Benelli (motorcycles). Read .
  2. Powersports Business, Keeway America Now Distributes Benelli in U.S. as Sole Co-Owner. Read .
  3. Powersports Business, Benelli's New Middleweight Sportbike Tornado 550 Hits U.S. Dealerships. Read . Tornado 550 at $5,999 MSRP in US dealerships, August 2026.
  4. Wikipedia, Qianjiang Motorcycle. Read . Geely's 36.61% since September 2016.
  5. Lotus Technology Inc (U.S. Securities and Exchange Commission), Lotus Technology Inc., Form 20-F for the year ended 31 December 2025, Item 6.E Share Ownership, footnote 6. Read . Percentages as disclosed for 28 February 2026.
  6. Polestar (U.S. Securities and Exchange Commission), Polestar Automotive Holding UK PLC, Form 20-F for the year ended 31 December 2025, Item 7.A. Read .
  7. Wikipedia, Qianjiang Motorcycle (zh). Read . Geely Holding Group 36.61%; Wenling Qianjiang Investment 10.05%.
  8. QJMOTOR UK, History. Read .