Exeed: owner, models, markets and what the name means
Facts checked United States status as of 4 September 2026
- HKEX 9973
Listing: Chery Automobile Co., Ltd. listed on the Hong Kong Stock Exchange on 25 September 2025, stock code 9973, at HK$30.75 a share. Chery Holding Group Co., Ltd. is not itself listed.
Exeed is Chery's move upmarket. The brand was shown in September 2017 and sells larger, better-equipped SUVs and saloons than the Chery range, priced above it but below the luxury marques.
The line-up is mostly SUVs — the LX, TX, VX and RX — with the ET5 and the Sterra electric models added later; the electric cars are sold abroad as Exlantix. Exeed sold 120,369 vehicles in calendar 2025.
Outside China the brand appears mainly in Russia and other former Soviet states and in the Middle East. It was to have been Chery's US entry: HAAH Automotive planned to import Exeed models as Vantas from 2021, but HAAH went bankrupt that July and nothing was sold.
Chery's premium marque, owned by Chery Automobile Co., Ltd.
Key facts
| Chinese name | 星途 “shing-TOO” 星 xīng 'star' + 途 tú 'road, journey' — 'star road' or 'starry journey'. |
|---|---|
| Also written | EXEED and Exlantix |
| Owner | Chery Holding Group |
| Founded | 2017 |
| Headquarters | Wuhu, China |
| Origin | China |
| First car | Exeed TX, 2018 |
| Vehicles | Cars |
| Segment | Premium |
| United States | Never sold in the United States — Never sold. HAAH Automotive announced in February 2020 that it would import Exeed models under the Vantas brand; HAAH filed for bankruptcy in July 2021 and the plan was abandoned. |
| Official site | www.exeedcars.com |
| 2025 sales | 120,369 vehicles worldwide |
| Launched | September 2017 |
| Export footprint | Wikipedia summarises it as China, Russia and CIS states, the Middle East and South America; individual country launches were not verified here |
| Electric line | Sold as Exlantix outside China, 星纪元 Xīngjìyuán inside it |
Who owns Exeed?
Wuhu municipal government (Wuhu SASAC) holds a stake in Chery Automobile Co., Ltd. at 21.17% since January 2025.
The Wuhu city government holds its Chery shares through Wuhu Investment Holding Co., Ltd., which is 95.59% owned by the city's state-asset commission. It became a direct holder of 21.17% of Chery Automobile in January 2025 and was diluted by the September 2025 share issue; the largest holder is shown at about 19.9% in later data. Chery told the Hong Kong exchange that no single party is able to control the company.
Chery Automobile Co., Ltd. owns Exeed at 100% since 2017.
Exeed is Chery's premium marque, shown in September 2017.
The full ownership page for Exeed · Is Exeed Chinese?
Exeed models
| Model | Name in China | Body | Powertrain | Range | Price in China |
|---|---|---|---|---|---|
| 星纪元ETExlantix ET | Exeed Sterra ET (星纪元ET) | SUV | Offered with more than one powertrain | 625 km CLTC | CNY 189,800 as of |
Where Exeed is sold
Recorded in 5 market s: CN, Russia, KZ, United Arab Emirates and Saudi Arabia. Where a company publishes only its principal markets, that is a floor and not a complete list.
| Country | Code | Market page |
|---|---|---|
| China | CN | no page yet |
| Russia | RU | Chinese cars in Russia |
| Kazakhstan | KZ | no page yet |
| United Arab Emirates | AE | Chinese cars in the United Arab Emirates |
| Saudi Arabia | SA | Chinese cars in Saudi Arabia |
Exeed: questions people ask
- Who owns Exeed?
- Chery Automobile Co., Ltd. of Wuhu, China, the Hong Kong-listed carmaker behind the Chery, Jetour, Omoda, Jaecoo, iCar and Luxeed brands.
- Is Exeed Chinese?
- Yes. It is Chery's premium marque, launched in 2017 and built in China.
- What does Exeed mean?
- The Chinese name is 星途 (Xīngtú), 'star road'. The Latin name reads as a play on the English word exceed.
- Is Exeed sold in the United States?
- No. A plan to sell Exeed models as Vantas through HAAH Automotive ended when HAAH filed for bankruptcy in July 2021.
Related
Sources for Exeed
- Gasgoo, Chery Automobile 2025 full-year sales exceed 2.63 million vehicles, up 8%. Read .
- Wikipedia, Exeed. Read . Finding aid for the September 2017 launch, the model list, the market summary and the HAAH/Vantas episode.