Chery Automobile Co., Ltd. of Wuhu, China, the Hong Kong-listed carmaker behind the Chery, Jetour, Omoda, Jaecoo, iCar and Luxeed brands.

Yes. It is Chery's premium marque, launched in 2017 and built in China.

What does Exeed mean?

The Chinese name is 星途 (Xīngtú), 'star road'. The Latin name reads as a play on the English word exceed.

Is Exeed sold in the United States?

No. A plan to sell Exeed models as Vantas through HAAH Automotive ended when HAAH filed for bankruptcy in July 2021.

星途Exeed

Facts checked 4 September 2026Chinese holding 100%

Exeed is Chinese. It is Chery's premium brand, launched in 2017 and sold in China, the Middle East and Russia.

Exeed is Chery's premium marque, shown in September 2017.

The short answer

Controlled by	Chery Automobile Co., Ltd.
Stake	100%
Since	2017
Kind	brand
Origin	CN
Name in Chinese	星途 Xīngtú “shing-TOO”
Top of the chain	Wuhu municipal government (Wuhu SASAC)
Is it Chinese?	Yes

Wuhu municipal government (Wuhu SASAC) holds a stake in Chery Automobile Co., Ltd. at 21.17% since January 2025.
The Wuhu city government holds its Chery shares through Wuhu Investment Holding Co., Ltd., which is 95.59% owned by the city's state-asset commission. It became a direct holder of 21.17% of Chery Automobile in January 2025 and was diluted by the September 2025 share issue; the largest holder is shown at about 19.9% in later data. Chery told the Hong Kong exchange that no single party is able to control the company.
Chery Automobile Co., Ltd. owns Exeed at 100% since 2017.
Exeed is Chery's premium marque, shown in September 2017.

Every holding above this entity, with the stake and the date it began.
Holder	Holds	Kind	Stake	Since
Wuhu municipal government (Wuhu SASAC)	Chery Automobile Co., Ltd.	holds a stake in	21.17%	January 2025
Chery Automobile Co., Ltd.	Exeed	owns	100%	2017

Who owns Exeed?: Chery Automobile Co., Ltd. of Wuhu, China, the Hong Kong-listed carmaker behind the Chery, Jetour, Omoda, Jaecoo, iCar and Luxeed brands.
Is Exeed Chinese?: Yes. It is Chery's premium marque, launched in 2017 and built in China.
What does Exeed mean?: The Chinese name is 星途 (Xīngtú), 'star road'. The Latin name reads as a play on the English word exceed.
Is Exeed sold in the United States?: No. A plan to sell Exeed models as Vantas through HAAH Automotive ended when HAAH filed for bankruptcy in July 2021.

Gasgoo, Chery Automobile 2025 full-year sales exceed 2.63 million vehicles, up 8%. Read 4 September 2026.
Wikipedia, Exeed. Read 4 September 2026. Finding aid for the September 2017 launch, the model list, the market summary and the HAAH/Vantas episode.
Wikipedia, List of automobile manufacturers of China. Read 4 September 2026. Exeed listed as a Chery Automobile brand.
中国基金报 (China Fund News), 奇瑞IPO迷局 (Chery's IPO puzzle). Read 4 September 2026. Published 2 March 2025.
Wikipedia, Chery. Read 4 September 2026. Finding aid for the post-listing figure of about 19.9%; not verified against a filing.