魏牌Wey

Who owns Wey? The ownership chain, Great Wall Motor's stake and the 2016 deal

Facts checked Chinese holding 100%

Wey is Chinese. It is Great Wall Motor's premium brand, named after the founder Wei Jianjun's family name, and concentrates on plug-in hybrid SUVs and MPVs.

Wey is Great Wall Motor's premium brand, announced on 16 November 2016 and named after the surname of the chairman, Wei Jianjun.

The short answer

Controlled by Great Wall Motor
Stake100%
Since16 November 2016
Kindbrand
OriginCN
Name in Chinese 魏牌 Wèipái “way-PIE”
Top of the chainWei Jianjun
Is it Chinese? Yes

The chain, step by step

  1. Wei Jianjun controls Baoding Innovation Great Wall Asset Management Co., Ltd..

    Wei Jianjun is the legal representative of Baoding Innovation Great Wall Asset Management Co., Ltd., the company that holds the controlling block in Great Wall Motor. His exact percentage of that company is not set out in any filing read here; a figure of about 62% circulates in press profiles and is left out rather than recorded unverified.

  2. Baoding Innovation Great Wall Asset Management Co., Ltd. owns Great Wall Motor at 59.9%.

    Great Wall Motor's controlling shareholder held 5,115,000,000 shares at 30 June 2026, shown as 59.902% of the share capital on one aggregator and 59.63% on another. HKSCC Nominees, which holds the Hong Kong-traded H shares, was next with 2,305,334,261 shares. Both aggregator pages rendered the holder's name inconsistently; the underlying share count and date agree.

  3. Great Wall Motor owns Wey at 100% since 16 November 2016.

    Wey is Great Wall Motor's premium brand, announced on 16 November 2016 and named after the surname of the chairman, Wei Jianjun.

Every holding above this entity, with the stake and the date it began.
Holder Holds Kind Stake Since
Wei Jianjun Baoding Innovation Great Wall Asset Management Co., Ltd. controls controls not published
Baoding Innovation Great Wall Asset Management Co., Ltd. Great Wall Motor owns 59.9% not published
Great Wall Motor Wey owns 100% 16 November 2016

Wey: questions people ask

What does Wey mean?
It is the chairman's surname. Wei Jianjun named the brand 魏牌 (Wèipái), 'the Wei marque', and spelled it Wey in Latin letters so it would be pronounced correctly in English.
Who owns Wey?
Great Wall Motor Company Limited of Baoding, China.
Is Wey a luxury brand?
It is Great Wall's premium line rather than a luxury marque: larger and better-equipped versions of the kinds of SUV and people carrier the group already builds, priced above Haval.
Is Wey sold outside China?
In a few markets. Great Wall's own Thai and Brazilian sites list Wey models; most Wey sales are domestic.

Related

Sources for Wey

  1. Gasgoo, Great Wall Motor posts record full-year sales in 2025 despite Dec. slowdown. Read .
  2. Wikipedia, Wey (marque). Read . Finding aid for the November 2016 launch, the name origin, the model list and the 2022 Europe announcement.
  3. GWM Thailand, GWM Thailand. Read . Lists Wey G9 alongside Haval, Tank, Ora and Poer.
  4. GWM Brazil, GWM Brazil. Read . Lists Wey 07 among five brands.
  5. Wikipedia, List of automobile manufacturers of China. Read . Wey listed as a Great Wall Motor brand.
  6. Wikipedia, Wei Jianjun. Read . Finding aid; the article itself carries no shareholding figure.
  7. Sina Finance, 长城汽车 (601633) shareholder register. Read .
  8. Tonghuashun (10jqka), 长城汽车 (601633) 股东 (shareholders). Read .