Who owns Seres? The ownership chain, Seres Group's stake and the 2019 deal
Facts checked Chinese holding 100%
Seres is Chinese. Seres Group is a Chongqing company listed in Shanghai that grew out of the spring maker Sokon; the Seres badge covers its own-brand electric cars, sold below AITO.
The Seres car badge is the group's own, first used on the SF5 introduced at Auto Guangzhou in 2019 and assembled by Chongqing Jinkang New Energy Automobile.
The short answer
| Controlled by | Seres Group |
|---|---|
| Stake | 100% |
| Since | 2019 |
| Kind | brand |
| Origin | CN |
| Name in Chinese | 赛力斯 “SIGH-lee-suh” |
| Top of the chain | Zhang Xinghai |
| Is it Chinese? | Yes |
The chain, step by step
Zhang Xinghai controls Chongqing Sokon Holding (Group) Co., Ltd..
Founder and chairman Zhang Xinghai and his family control Seres through Chongqing Sokon Holding. The precise family shareholding was not verified.
Chongqing Sokon Holding (Group) Co., Ltd. controls Seres Group.
Chongqing Sokon Holding, the Zhang family's vehicle, is the controlling shareholder of Seres Group. Wikipedia lists the stake at 26.53% without a date; it was not checked against a filing, so no figure is recorded here.
Seres Group owns Seres at 100% since 2019.
The Seres car badge is the group's own, first used on the SF5 introduced at Auto Guangzhou in 2019 and assembled by Chongqing Jinkang New Energy Automobile.
| Holder | Holds | Kind | Stake | Since |
|---|---|---|---|---|
| Zhang Xinghai | Chongqing Sokon Holding (Group) Co., Ltd. | controls | controls | not published |
| Chongqing Sokon Holding (Group) Co., Ltd. | Seres Group | controls | controls | not published |
| Seres Group | Seres | owns | 100% | 2019 |
Seres: questions people ask
- Is Seres the same thing as AITO?
- No, though they come from the same company. Seres Group builds both. AITO is the brand Huawei co-develops and sells in its stores; Seres is the group's own badge, used for models such as the SF5.
- Who owns Seres?
- Seres Group Co., Ltd., listed in Shanghai (601127) and Hong Kong (9927) and controlled by founder Zhang Xinghai's family holding company. Huawei owns no part of it.
- What does Seres mean?
- The Chinese name 赛力斯 (Sàilìsī) is a transliteration of the English word and has no combined meaning of its own. The group adopted it for the whole company in July 2022, replacing Sokon.
- Was the AITO M5 originally a Seres?
- Yes. The M5 launched in December 2021 as a heavily reworked version of the Seres SF5, developed with Huawei.
Related
Sources for Seres
- Wikipedia, Seres SF5. Read . First model, launch year, assembly plant and the SF5-to-AITO M5 link
- Gasgoo, SERES 2025: Revenue Reaches Record High, Profit Structure Shifts. Read . Group sales split between AITO and everything else
- Wikipedia, Seres Group. Read . Brand portfolio and the July 2022 renaming
- Wikipedia, List of automobile manufacturers of China. Read . Seres Auto listed as a Seres Group brand.