宝骏Baojun
Who owns Baojun? The ownership chain, SAIC-GM-Wuling's stake and the 2010 deal
Facts checked Chinese holding 56%
Baojun is Chinese-controlled but part-American, on the same footing as Wuling: it is a brand of SAIC-GM-Wuling, in which General Motors holds 44%. Several Baojun models are sold abroad wearing Chevrolet badges, including the Groove and the Captiva.
SAIC-GM-Wuling created Baojun on 18 July 2010 to sell passenger cars above Wuling and below Chevrolet and Buick.
The short answer
| Controlled by | SAIC-GM-Wuling |
|---|---|
| Stake | 100% |
| Since | 18 July 2010 |
| Kind | brand |
| Origin | CN |
| Name in Chinese | 宝骏 “BOW-jwin (BOW as in 'bow down')” |
| Top of the chain | SAIC-GM-Wuling |
| Is it Chinese? | Yes |
The chain, step by step
SAIC-GM-Wuling owns Baojun at 100% since 18 July 2010.
SAIC-GM-Wuling created Baojun on 18 July 2010 to sell passenger cars above Wuling and below Chevrolet and Buick.
| Holder | Holds | Kind | Stake | Since |
|---|---|---|---|---|
| SAIC-GM-Wuling | Baojun | owns | 100% | 18 July 2010 |
Baojun: questions people ask
- Who owns Baojun?
- SAIC-GM-Wuling, the Liuzhou joint venture owned 50.1% by SAIC Motor, 44% by General Motors and 5.9% by Guangxi Automobile Group.
- What does Baojun mean?
- 宝骏 (Bǎojùn) means 'treasured steed' — 宝 'precious' and 骏 'a fine horse'. The first badge was a horse's head.
- Is Baojun the same as Wuling?
- They are separate brands from the same company. Wuling covers the cheapest minivans, minitrucks and small electric cars; Baojun was created in 2010 to sell slightly more expensive passenger cars.
- Is Baojun sold outside China?
- The brand itself is sold in China. Some Baojun models have been exported under Chevrolet badges or sold by related companies in India and Indonesia.
Related
Sources for Baojun
- SAIC-GM-Wuling Automobile Co., Ltd., About SGMW. Read . SGMW's own description of Wuling and Baojun as its two brands, and the shareholding.
- Wikipedia, Baojun. Read . The 2010 launch, the positioning, the 510's first-year sales, the New Baojun repositioning and the shift to electric models.
- Wikipedia, General Motors. Read . GM's 44% of SAIC-GM-Wuling.
- Wikipedia, Chevrolet Captiva. Read . The Captiva is a rebadged Baojun 530.