Baojun: owner, models, markets and what the name means
Facts checked United States status as of 4 September 2026
Baojun was launched by SAIC-GM-Wuling on 18 July 2010 to sell passenger cars a step above the Wuling minivans but below Chevrolet and Buick. Its early cars, starting with the Baojun 630 saloon, used simplified versions of General Motors platforms.
The brand's biggest success was the Baojun 510, a small SUV that recorded 416,883 sales in its first full year. From 2019 the company repositioned the marque as 'New Baojun', with a new badge, sharper styling and a naming scheme of RC for saloons, RS for SUVs and RM for MPVs.
Since 2023 Baojun has moved almost entirely to electrified models — the Yep, the Yunduo, the plug-in hybrid Yunhai and the Xiangjing saloon — leaving the KiWi EV as the smallest car in the range. The brand sells in China; some earlier Baojun models were exported wearing Chevrolet badges or sold by sister companies in India and Indonesia.
Owned by SAIC-GM-Wuling (SAIC Motor 50.1%, GM China 44%, Guangxi Automobile Group 5.9%), which launched the brand on 18 July 2010.
Key facts
| Chinese name | 宝骏 “BOW-jwin (BOW as in 'bow down')” 宝 'treasure, precious' + 骏 'a fine, fast horse' — 'treasured steed' |
|---|---|
| Also written | New Baojun and BAOJUN |
| Owner | SAIC-GM-Wuling |
| Founded | 2010 |
| Headquarters | Liuzhou, China |
| Origin | China |
| First car | Baojun 630, 2011 |
| Vehicles | Cars |
| Segment | Mass market |
| United States | Never sold in the United States — Baojun has never been sold in the United States. Some Baojun models have been exported under Chevrolet badges elsewhere, but not to the US market. |
| Launched | 18 July 2010, by SAIC-GM-Wuling |
| Positioning | created to sit above Wuling and below Chevrolet and Buick in the Chinese market |
| Best-selling model | Baojun 510, 416,883 sales in its first full year |
| Repositioning | 'New Baojun' from 2019: new badge and the RC / RS / RM naming scheme |
| Electrification | from 2023 the range shifted almost entirely to electric and plug-in hybrid models |
Who owns Baojun?
SAIC-GM-Wuling owns Baojun at 100% since 18 July 2010.
SAIC-GM-Wuling created Baojun on 18 July 2010 to sell passenger cars above Wuling and below Chevrolet and Buick.
The full ownership page for Baojun · Is Baojun Chinese?
Where Baojun is sold
Recorded in 1 market : CN. Where a company publishes only its principal markets, that is a floor and not a complete list.
| Country | Code | Market page |
|---|---|---|
| China | CN | no page yet |
Baojun: questions people ask
- Who owns Baojun?
- SAIC-GM-Wuling, the Liuzhou joint venture owned 50.1% by SAIC Motor, 44% by General Motors and 5.9% by Guangxi Automobile Group.
- What does Baojun mean?
- 宝骏 (Bǎojùn) means 'treasured steed' — 宝 'precious' and 骏 'a fine horse'. The first badge was a horse's head.
- Is Baojun the same as Wuling?
- They are separate brands from the same company. Wuling covers the cheapest minivans, minitrucks and small electric cars; Baojun was created in 2010 to sell slightly more expensive passenger cars.
- Is Baojun sold outside China?
- The brand itself is sold in China. Some Baojun models have been exported under Chevrolet badges or sold by related companies in India and Indonesia.
Related
Sources for Baojun
- SAIC-GM-Wuling Automobile Co., Ltd., About SGMW. Read . SGMW's own description of Wuling and Baojun as its two brands, and the shareholding.
- Wikipedia, Baojun. Read . The 2010 launch, the positioning, the 510's first-year sales, the New Baojun repositioning and the shift to electric models.