Who owns AITO? The ownership chain, Seres Group's stake and the 2021 deal
Facts checked Chinese holding 100%
AITO is Chinese. It is the brand built by Seres Group of Chongqing with Huawei, which supplies the cockpit software, driver assistance and much of the sales network; both companies are Chinese. It has been among the best-selling premium brands in China since 2024.
Seres Group owns and manufactures AITO. The Chinese trademark passed to Huawei in June 2023 and Huawei transferred the English trademarks and patents back to Seres in July 2024 for RMB 2.5bn, because Chinese rules require a car brand to be owned by its manufacturer.
The short answer
| Controlled by | Seres Group |
|---|---|
| Stake | 100% |
| Since | December 2021 |
| Kind | brand |
| Origin | CN |
| Name in Chinese | 问界 “wun-JYEH” |
| Top of the chain | Zhang Xinghai |
| Is it Chinese? | Yes |
The chain, step by step
Zhang Xinghai controls Chongqing Sokon Holding (Group) Co., Ltd..
Founder and chairman Zhang Xinghai and his family control Seres through Chongqing Sokon Holding. The precise family shareholding was not verified.
Chongqing Sokon Holding (Group) Co., Ltd. controls Seres Group.
Chongqing Sokon Holding, the Zhang family's vehicle, is the controlling shareholder of Seres Group. Wikipedia lists the stake at 26.53% without a date; it was not checked against a filing, so no figure is recorded here.
Seres Group owns AITO at 100% since December 2021.
Seres Group owns and manufactures AITO. The Chinese trademark passed to Huawei in June 2023 and Huawei transferred the English trademarks and patents back to Seres in July 2024 for RMB 2.5bn, because Chinese rules require a car brand to be owned by its manufacturer.
| Holder | Holds | Kind | Stake | Since |
|---|---|---|---|---|
| Zhang Xinghai | Chongqing Sokon Holding (Group) Co., Ltd. | controls | controls | not published |
| Chongqing Sokon Holding (Group) Co., Ltd. | Seres Group | controls | controls | not published |
| Seres Group | AITO | owns | 100% | December 2021 |
Other recorded holdings in AITO
Holdings that are not control, kept out of the chain above so that nothing on this page reads as ownership when it is not. A joint venture is a company two parents built together: its percentage is a share of the venture, not a holding in the partner. The same pair can appear twice with different kinds, and both rows are real.
| Holder | What it is | Share | Since | What the source says |
|---|---|---|---|---|
| Huawei Technologies Co., Ltd. | licenses the name to | not published | December 2021 | Huawei holds no equity in AITO or in Seres. Under its Harmony Intelligent Mobility Alliance (鸿蒙智行, HIMA) it leads the design and development of AITO models, supplies the powertrain components, driver-assistance system and software, and sells the cars through its own stores; Seres builds them and owns the brand. Huawei transferred the AITO trademarks to Seres in July 2024 for RMB 2.5bn. |
AITO: questions people ask
- Does Huawei make AITO cars?
- Huawei designs them, writes the software, supplies much of the hardware and sells them in its stores, but it does not build them and does not own them. Seres Group manufactures the cars and owns the AITO brand.
- Who owns AITO?
- Seres Group, a Shanghai- and Hong Kong-listed Chinese carmaker based in Chongqing. Huawei transferred the AITO trademarks to Seres in July 2024 for RMB 2.5bn.
- What does AITO stand for?
- 'Adding Intelligence to Auto'. The Chinese name is different: 问界 (Wènjiè), literally 'ask' plus 'realm'.
- Is AITO sold outside China?
- Barely. The main market is China. Deliveries began in the United Arab Emirates in 2026, where the M9 is sold as the AITO 9.
Related
Sources for AITO
- Wikipedia, Aito (marque). Read . Launch, HIMA structure, trademark transfer, model range, sales and the UAE market
- Gasgoo, SERES 2025: Revenue Reaches Record High, Profit Structure Shifts. Read . 2025 AITO deliveries, model-by-model figures and share of group sales
- Wikipedia, List of automobile manufacturers of China. Read . Seres Group listed under mixed ownership with AITO, Seres Auto and Ruichi.
- Wikipedia, Seres Group. Read .