Voge: owner, models, markets and what the name means
Facts checked United States status as of 4 September 2026
- Private
- SSE 603766
Voge is the premium brand launched by Loncin in 2018 for mid and large-capacity motorcycles, distinct from the mainstream Loncin badge. It showed its first line-up at the Milan show in 2019 and now covers roughly 300 to 900cc across sport, naked, touring and adventure families. Model naming has changed with markets and generations, so the same machine can appear as a DSX in one country and under a Valico or Trofeo name in another.
Europe has become the brand's most important export market. Loncin reported export revenue up about 86% in 2025 with more than 80,000 machines sold in Europe, and Voge took close to 4.5% of registrations across the five largest European markets, the highest share of any Chinese brand. In Spain it reached about 7% and fourth place among all motorcycle brands; sales roughly doubled in both Spain and Italy.
The brand benefits from Loncin's long engine-building relationship with BMW Motorrad, which gives it manufacturing depth unusual for a young marque, though Voge's own machines are separate products.
Key facts
| Chinese name | 无极 “woo-JEE” 'without limit', a Daoist term for the boundless or undifferentiated state |
|---|---|
| Also written | VOGE and Voge Loncin |
| Owner | Loncin |
| Founded | 2018 |
| Headquarters | Chongqing, China |
| Origin | China |
| Vehicles | Motorcycles |
| Segment | Motorcycle |
| United States | Not sold in the United States — No United States distribution was found for Voge as at 2026-09-04. The brand's export effort is concentrated in Europe, the United Kingdom, Latin America and Australia. |
| Launched | 2018, as Loncin's premium brand |
| 2025 European share | Close to 4.5% of registrations across Europe's five largest markets, the highest of any Chinese brand |
| Spain | About 7% market share and fourth place among all motorcycle brands in 2025 |
| European volume | Loncin reported more than 80,000 units sold in Europe in 2025, with export revenue up about 86% |
| International reach | Distribution across Europe, the United Kingdom, Latin America and Australia, in more than 30 international markets by 2025 |
Who owns Voge?
Zuo Zongshen controls Zongshen since 1992.
Zuo Zongshen founded the company in 1992 and is named as its actual controller in coverage of the Loncin purchase. No personal percentage was published in the sources we read.
The full ownership page for Voge · Is Voge Chinese?
Where Voge is sold
Recorded in 7 market s: CN, Spain, Italy, United Kingdom, France, Germany and Australia. Where a company publishes only its principal markets, that is a floor and not a complete list.
| Country | Code | Market page |
|---|---|---|
| China | CN | no page yet |
| Spain | ES | Chinese cars in Spain |
| Italy | IT | Chinese cars in Italy |
| United Kingdom | GB | Chinese cars in the United Kingdom |
| France | FR | Chinese cars in France |
| Germany | DE | Chinese cars in Germany |
| Australia | AU | Chinese cars in Australia |
Voge: questions people ask
- Who makes Voge?
- Loncin Motor of Chongqing, which launched Voge in 2018 as its premium brand. Loncin itself has been controlled since late 2024 by Zongshen New Manufacturing.
- Is Voge a Chinese brand?
- Yes. It is Chinese, based in Chongqing, though its strongest export market is Western Europe.
- Are Voge motorcycles related to BMW?
- Only through their maker. Loncin has built engines for BMW Motorrad since 2005, but Voge motorcycles are Loncin's own products, not BMW designs.
- Is Voge sold in the United States?
- No US distribution was found as at September 2026. Voge sells mainly in Europe, the UK, Latin America and Australia.
Related
Sources for Voge
- Wikipedia, Voge (motorcycle brand). Read . 2018 launch and the distribution build-out in Europe, the UK, Latin America and Australia.
- iChongqing, How Chongqing motorcycle makers are winning Europe's premium market. Read .
- Baidu Baike (English), LONCIN. Read . 2025 export revenue growth and European volume.