Souo: owner, models, markets and what the name means
Facts checked United States status as of 4 September 2026
- Private
- HKEX 2333
- SSE 601633
Listing: Hong Kong since 15 December 2003 (stock code 2333) and Shanghai since 28 September 2011 (601633)
Souo is Great Wall Motor's motorcycle brand, established in 2024 and described as a personal project of the company's chairman, Wei Jianjun. Great Wall lists it alongside Haval, Wey, Tank, Ora and Poer as one of its six brands.
It builds large touring motorcycles. The first machine, the Souo S2000, uses a 2.0-litre eight-cylinder boxer engine, an unusual configuration for a production motorcycle; an LH2000 has been announced.
This record is deliberately thin. Souo is new, and no primary source setting out its sales, prices or export markets was found in this pass.
Great Wall Motor's motorcycle brand.
Key facts
| Chinese name | 灵魂 “ling-HWUN” 灵魂 means 'soul'. The full Chinese name is 长城灵魂摩托 (Chángchéng Línghún Mótuō), Great Wall Soul Motorcycles. |
|---|---|
| Also written | SOUO, GWM Souo and Souo Moto |
| Owner | Great Wall Motor |
| Founded | 2024 |
| Headquarters | Baoding, China |
| Origin | China |
| First car | Souo S2000, 2024 |
| Vehicles | Motorcycles |
| Segment | Motorcycle |
| United States | Never sold in the United States — Never sold in the United States. |
| Established | 2024, as Great Wall Motor's motorcycle brand |
| First model | Souo S2000 touring motorcycle, with a 2.0-litre eight-cylinder boxer engine |
| Listed by the company | Great Wall's own About page names GWM SOUO as one of its six brands |
Who owns Souo?
Wei Jianjun controls Baoding Innovation Great Wall Asset Management Co., Ltd..
Wei Jianjun is the legal representative of Baoding Innovation Great Wall Asset Management Co., Ltd., the company that holds the controlling block in Great Wall Motor. His exact percentage of that company is not set out in any filing read here; a figure of about 62% circulates in press profiles and is left out rather than recorded unverified.
Baoding Innovation Great Wall Asset Management Co., Ltd. owns Great Wall Motor at 59.9%.
Great Wall Motor's controlling shareholder held 5,115,000,000 shares at 30 June 2026, shown as 59.902% of the share capital on one aggregator and 59.63% on another. HKSCC Nominees, which holds the Hong Kong-traded H shares, was next with 2,305,334,261 shares. Both aggregator pages rendered the holder's name inconsistently; the underlying share count and date agree.
Great Wall Motor owns Souo at 100% since 2024.
Souo is Great Wall Motor's motorcycle brand, established in 2024 and listed on the company's own About page as GWM SOUO.
The full ownership page for Souo
Where Souo is sold
Recorded in 1 market : CN. Where a company publishes only its principal markets, that is a floor and not a complete list.
| Country | Code | Market page |
|---|---|---|
| China | CN | no page yet |
Souo: questions people ask
- Who owns Souo?
- Great Wall Motor Company Limited of Baoding, China - the same company behind Haval, Tank, Wey, Ora and the Poer pickups.
- What does Souo mean?
- The Chinese name is 灵魂 (Línghún), soul. The Latin spelling Souo is built to echo the English word.
- Is Souo sold outside China?
- No export programme was established in this pass. The brand is new, launched in 2024.
Related
Sources for Souo
- Wikipedia, Great Wall Motor. Read . Finding aid: Souo established 2024 as a luxury motorcycle brand; models S2000 and LH2000.
- Great Wall Motor, About GWM. Read . Lists GWM SOUO among the company's brands.