Who owns Venucia? The ownership chain, Dongfeng Motor Group's stake and the 2010 deal
Facts checked
Venucia is Chinese, but it came out of a joint venture with Japan. It was created in 2010 by Dongfeng Motor Co., the 50/50 venture between Dongfeng and Nissan, as a home-grown badge for cars built on Nissan platforms. The brand belongs to the Chinese side of that partnership; the exact shareholding of the brand itself is not recorded here.
Venucia is a marque of Dongfeng Nissan, the passenger-car business of Dongfeng Motor Co., Ltd., which Dongfeng and Nissan own 50/50. Dongfeng is therefore a half owner of the company that owns the brand rather than its sole owner.
The short answer
| Controlled by | Dongfeng Motor Group |
|---|---|
| Stake | not published |
| Since | 2010 |
| Kind | brand |
| Origin | CN |
| Name in Chinese | 启辰 “chee-CHUN” |
| Top of the chain | State-owned Assets Supervision and Administration Commission of the State Council |
| Is it Chinese? | Yes |
The chain, step by step
State-owned Assets Supervision and Administration Commission of the State Council owns Dongfeng Motor Group at 100% since 2003.
Dongfeng Motor Corporation is a central state-owned enterprise whose shareholding SASAC holds. Dongfeng told the Hong Kong exchange in February 2025 that a planned restructuring might change its controlling shareholder but would not change its ultimate controller, SASAC.
Dongfeng Motor Group controls Venucia since 2010.
Venucia is a marque of Dongfeng Nissan, the passenger-car business of Dongfeng Motor Co., Ltd., which Dongfeng and Nissan own 50/50. Dongfeng is therefore a half owner of the company that owns the brand rather than its sole owner.
| Holder | Holds | Kind | Stake | Since |
|---|---|---|---|---|
| State-owned Assets Supervision and Administration Commission of the State Council | Dongfeng Motor Group | owns | 100% | 2003 |
| Dongfeng Motor Group | Venucia | controls | controls | 2010 |
Other recorded holdings in Venucia
Holdings that are not control, kept out of the chain above so that nothing on this page reads as ownership when it is not. A joint venture is a company two parents built together: its percentage is a share of the venture, not a holding in the partner. The same pair can appear twice with different kinds, and both rows are real.
| Holder | What it is | Share | Since | What the source says |
|---|---|---|---|---|
| Nissan Motor Co., Ltd. | runs a joint venture with | not published | 2010 | Nissan holds 50% of Dongfeng Motor Co., Ltd., the venture whose passenger-car business owns the Venucia marque, so the brand is half Japanese-owned at one remove. Nissan does not hold the brand directly. |
Venucia: questions people ask
- Who owns Venucia?
- Dongfeng Nissan, which is the passenger-car business of Dongfeng Motor Co., Ltd. That company is a 50/50 joint venture between the state-owned Dongfeng and Nissan of Japan.
- Is Venucia a Nissan brand?
- Not exactly. It was created for the Dongfeng-Nissan venture and has used Nissan engineering, but the brand belongs to the joint venture, which Dongfeng and Nissan own equally.
- What does Qichen mean?
- 启辰 (Qǐchén) combines 启, 'to open or begin', with 辰, a celestial body or the early morning - read together as something like 'dawn'. The English name Venucia echoes Venus, the morning star.
- Is Venucia still sold?
- The brand has not been retired, but it has been run inside Dongfeng Nissan since December 2020 and this entry could not confirm which models remain on sale in 2026.
Related
Sources for Venucia
- Wikipedia, Venucia. Read . Chinese name, September 2010 launch, D50, separate-subsidiary period, model list, 2019 production
- Wikipedia, Dongfeng Motor Corporation. Read . Dongfeng Motor Co., Ltd. as a 50% Nissan joint venture established in 2003
- Wikipedia, Nissan. Read . Dongfeng Motor Co. established in 2003 as a 50:50 partnership.
- Wikipedia, List of automobile manufacturers of China. Read . Dongfeng Motor's brand portfolio.
- Dongfeng Motor Group Company Limited (HKEXnews), Announcement on Possible Change in the Controlling Shareholder. Read . Filing of 9 February 2025; the PDF text could not be extracted by the tool used, so the content is taken from reporting of the filing