Who owns Roewe? The ownership chain, SAIC Motor's stake and the 2006 deal
Facts checked Chinese holding 100%
Roewe is Chinese. SAIC created it in 2006 after it failed to secure the Rover name, which BMW had sold on to Ford; the brand uses design work descended from the Rover 75. It is sold almost entirely in China.
SAIC created Roewe in 2006 after acquiring the Rover 75 and 25 designs without the Rover name.
The short answer
| Controlled by | SAIC Motor |
|---|---|
| Stake | 100% |
| Since | 2006 |
| Kind | brand |
| Origin | CN |
| Name in Chinese | 荣威 “RONG-way” |
| Top of the chain | Shanghai Municipal State-owned Assets Supervision and Administration Commission |
| Is it Chinese? | Yes |
The chain, step by step
Shanghai Municipal State-owned Assets Supervision and Administration Commission controls SAIC Motor since 1995.
The Shanghai municipal state-assets commission is SAIC Motor's ultimate controller, holding its shares through the wholly state-owned parent Shanghai Automotive Industry Corporation (Group). Published figures for the parent's holding in the listed company cluster between about 63% and 68%; no figure carrying its own date could be confirmed from an SAIC filing, so the stake is left null.
SAIC Motor owns Roewe at 100% since 2006.
SAIC created Roewe in 2006 after acquiring the Rover 75 and 25 designs without the Rover name.
| Holder | Holds | Kind | Stake | Since |
|---|---|---|---|---|
| Shanghai Municipal State-owned Assets Supervision and Administration Commission | SAIC Motor | controls | controls | 1995 |
| SAIC Motor | Roewe | owns | 100% | 2006 |
Roewe: questions people ask
- Who owns Roewe?
- SAIC Motor, which created the brand in 2006. SAIC is owned by the city of Shanghai.
- Is Roewe a Rover?
- Not legally, but the first Roewe was one. SAIC bought the designs of the Rover 75 and Rover 25 in 2004 without the Rover name, and rebuilt the 75 as the Roewe 750. The name Roewe was coined to sound close to Rover.
- What does Roewe mean?
- 荣威 (Róngwēi) reads as 'glorious prestige'. SAIC has also linked the Latin spelling to Löwe, German for lion.
- Can you buy a Roewe outside China?
- Rarely. The brand is sold in China and a small number of other markets such as the United Arab Emirates and Uzbekistan; elsewhere SAIC exports similar cars under the MG badge instead.
Related
Sources for Roewe
- Wikipedia, Roewe. Read . Founding year, the Rover trademark problem, the model line, the markets and the November 2024 Rising Auto merger.
- SAIC Motor, Sales Volume (monthly production and sales report). Read . SAIC Motor Passenger Vehicle volumes for August 2026 and the year to date.
- SAIC Motor, Company Profile. Read . SAIC lists Roewe among its own brands.
- Wikipedia, List of automobile manufacturers of China. Read . Roewe listed as a SAIC Motor brand.
- Wikipedia, SAIC Motor. Read . Gives 62.69% for the Shanghai state-assets commission, without a date.