Haojue (Dachangjiang Group): the group, its brands and who controls it
Facts checked
- Private
Haojue is the brand of Jiangmen Dachangjiang Group, founded in February 1992 in Jiangmen, Guangdong. It is the volume leader of the Chinese petrol motorcycle market and the company states it has been first in national sales for 23 consecutive years.
The business is built around a long partnership with Suzuki. Dachangjiang describes itself as Suzuki's largest motorcycle partner in China, most of its models carry both badges, and the two run a joint venture in Changzhou, set up in 2006, in which Suzuki holds 40%. Research and development ventures with Suzuki date from 2002 and 2007.
Capacity is about 800,000 engines and 800,000 complete machines a year, supported by a network of roughly 400 supplier factories. The range is mostly commuter motorcycles, underbones and scooters, with a growing line of larger machines and police models, exported to more than 70 countries.
Key facts
| Chinese name | 大长江集团 “dah chahng-JYAHNG jee-TWAN” 大 'great' + 长江 'the Yangtze', literally 'long river'; 集团 'group' |
|---|---|
| Legal name | Jiangmen Dachangjiang Group Co., Ltd. |
| Ownership | Private |
| Founded | 1992 |
| Headquarters | Jiangmen, Guangdong, China |
| Vehicles | Motorcycles |
| Listings | Not listed |
| Founded | February 1992, Jiangmen, Guangdong |
| Market position | First in Chinese motorcycle sales for 23 consecutive years, by the company's own statement |
| Suzuki joint venture | Changzhou Haojue Suzuki Motorcycle Co., Ltd., 2006; Suzuki 40% |
| Capacity | About 800,000 engines and 800,000 complete vehicles a year |
| Exports | Sold in more than 70 countries and regions |
Ownership tree
- Haojue (Dachangjiang Group) (group)
- Haojue (brand)
Who controls Haojue (Dachangjiang Group)?
No ownership holding is recorded for this entity.
| Holder | What it is | Share | Since | What the source says |
|---|---|---|---|---|
| Suzuki Motor Corporation | runs a joint venture with | 40% of the joint venture | 2006 | Changzhou Haojue Suzuki Motorcycle Co., Ltd. was set up in 2006 with Haojue Holding at 50%, Suzuki Motor Corporation at 40% and Haojue Investment Holding at 10%. Suzuki does not own the Haojue parent, Jiangmen Dachangjiang Group. |
Brands
| Brand | Held | Origin | Founded | Models | Markets |
|---|---|---|---|---|---|
| 豪爵Haojue | directly | China | 1992 | 0 | 1 |
Joint ventures
| Venture | Partner | Since | Note |
|---|---|---|---|
| Changzhou Haojue Suzuki Motorcycle Co., Ltd. | Suzuki Motor Corporation | 2006 | Haojue Holding 50%, Suzuki Motor Corporation 40%, Haojue Investment Holding 10%. Research and development ventures with Suzuki were also set up in 2002 and 2007. |
Haojue (Dachangjiang Group): questions people ask
- Is Haojue owned by Suzuki?
- No. Haojue's parent, Jiangmen Dachangjiang Group, is a private Chinese company. Suzuki is a partner: it holds 40% of their Changzhou joint venture and licenses designs, which is why so many Haojue models wear both badges.
- Is Haojue the biggest motorcycle maker in China?
- By its own statement it has led Chinese motorcycle sales for 23 consecutive years, and it is regularly described as the country's largest maker of petrol motorcycles.
- Where are Haojue motorcycles sold?
- Mainly in China, plus more than 70 export markets, concentrated in Southeast Asia, South Asia, Latin America and Africa. They are not sold in the United States.
Related
Sources for Haojue (Dachangjiang Group)
- Jiangmen Dachangjiang Group, About Haojue. Read . Company name and the 23-consecutive-years sales claim.
- Baidu Baike (English), Jiangmen Dachangjiang Group Co., Ltd.. Read . February 1992 founding, capacity, supplier network, export reach.
- Baidu Baike (English), Haojue Holding Co., Ltd. Read . Equity split of the Changzhou Haojue Suzuki joint venture.