Zontes: owner, models, markets and what the name means
Facts checked United States status as of 4 September 2026
Zontes is the mid and large-capacity brand of Guangdong Tayo Motorcycle Technology, a Jiangmen manufacturer whose other names are Haojiang and Kiden.
The range spans 125cc to 699cc: single-cylinder adventure and roadster models in the 125, 155 and 350 series, the ZT703 triple, and cruisers and scooters. Zontes machines are known for fitting equipment usually found on larger bikes, including colour dashboards, keyless systems and tyre-pressure monitoring, at commuter prices.
Exports are central to the business. The brand says it has been established in Europe since 2009 and sells through a nationwide dealer network in the United Kingdom. It entered India in 2022 through Adishwar Auto Ride India, which assembles the 350 range in Hyderabad. Trade coverage also places Zontes in Mexico, Germany and the Philippines; we did not verify a full country list.
Not part of the groups in this file. Zontes is a brand of Guangdong Tayo Motorcycle Technology Co., Ltd. of Jiangmen, Guangdong, which also owns Haojiang and Kiden. Guangdong Tayo is privately held and not listed.
Key facts
| Chinese name | 升仕 “shung-SHRR” 升 'to rise, to ascend' + 仕 'to serve in office', an old word for taking up official rank |
|---|---|
| Also written | ZONTES |
| Owner | Independent |
| Founded | 2003 |
| Headquarters | Jiangmen, China |
| Origin | China |
| Vehicles | Motorcycles |
| Segment | Motorcycle |
| United States | Not sold in the United States — No United States importer was found for Zontes as at 2026-09-04. |
| Official site | zontes.co.uk/ |
| Positioning | The brand describes itself as offering value for money rather than cheap machines, with a nationwide UK dealer network |
| European presence | Established in Europe since 2009 |
| Range | 125cc to 699cc, including the ZT703 triple |
| India | Entered India in 2022 with Adishwar Auto Ride India, which assembles the 350 range at a plant in Hyderabad, Telangana |
Who owns Zontes?
Guangdong Tayo Motorcycle Technology Co., Ltd. controls Zontes.
Zontes is one of the motorcycle brands of Guangdong Tayo Motorcycle Technology Co., Ltd. of Jiangmen, Guangdong, which also owns Haojiang and Kiden. The company is privately held and no percentage is published.
The full ownership page for Zontes · Is Zontes Chinese?
Where Zontes is sold
Recorded in 3 market s: CN, United Kingdom and India. Where a company publishes only its principal markets, that is a floor and not a complete list.
| Country | Code | Market page |
|---|---|---|
| China | CN | no page yet |
| United Kingdom | GB | Chinese cars in the United Kingdom |
| India | IN | Chinese cars in India |
Zontes: questions people ask
- Who makes Zontes motorcycles?
- Guangdong Tayo Motorcycle Technology of Jiangmen, Guangdong, a privately held Chinese manufacturer that also builds the Haojiang and Kiden brands.
- Is Zontes a Chinese brand?
- Yes. It is made in Jiangmen, in Guangdong province, and has sold in Europe since 2009.
- Where can you buy a Zontes?
- In China, across much of Europe including the UK and Germany, and in markets such as Mexico, India and the Philippines. There is no US importer.
Related
Sources for Zontes
- Zontes UK, Zontes UK. Read . European presence since 2009 and the 125-699cc range.
- Overdrive, 2022 Zontes 350 bike range prices announced. Read . Indian launch and assembly by Adishwar Auto Ride India in Hyderabad.