Haima: owner, models, markets and what the name means
Facts checked United States status as of 4 September 2026
- Private
- SZSE 000572
Listing: Shenzhen Stock Exchange, ticker 000572
Haima is the car brand of Hainan, China's island province. It started in 1992 as a venture between the Hainan provincial government and Mazda, assembling Mazda models on the island. FAW bought Mazda's share in 2006 and Haima carried on building cars based on Mazda platforms — the first Haima-badged car, the Haima Family of 2003, was a rebodied eighth-generation Mazda 323 — but without the Mazda name.
Volumes peaked in the early 2010s at around 230,000 cars a year and have been far smaller since; 157,242 passenger cars were sold in 2013. The current range is short: the 8S crossover and the 7X people-carrier, the latter also offered as the battery-electric 7X-E.
Hainan has set out to stop selling fuel-only cars, and Haima has run a hydrogen fuel-cell programme aimed at that. Ownership is layered: the Shenzhen-listed parent is controlled by private Haima-named investment vehicles, while Hainan provincial state capital holds 49% of the FAW Haima manufacturing subsidiary, transferred from FAW at no charge in July 2021.
Key facts
| Chinese name | 海马 “HIGH-mah” 'seahorse' as an ordinary word; as a marque it is a contraction of 海南 Hǎinán (Hainan) and 马自达 Mǎzìdá (Mazda) |
|---|---|
| Also written | HAIMA, Hainan Mazda and FAW Haima |
| Owner | Haima Automobile |
| Founded | 1992 |
| Headquarters | Haikou, China |
| Origin | China |
| First car | Haima Family, 2003 |
| Vehicles | Cars |
| Segment | Mass market |
| United States | Never sold in the United States — Haima has never been sold in the United States. |
| Origin | Founded January 1992 as a Hainan provincial venture with Mazda; FAW took Mazda's share in 2006 |
| First own-badged car | Haima Family, 2003 — a rebodied eighth-generation Mazda 323 |
| Peak sales | About 230,000 vehicles in 2011; 157,242 passenger cars in 2013 |
| Current range | Haima 8S crossover and 7X / 7X-E people-carrier |
| Listing | Parent company listed on the Shenzhen Stock Exchange as 000572 |
Who owns Haima?
Haima Investment Group Co., Ltd. controls Haima Automobile.
Privately held Haima-named investment vehicles, associated with the company's chairman, are the largest shareholder group in the Shenzhen-listed Haima Automobile. Public data services list two such holders at roughly 28.8% and 5.66%, but the figures are undated and were not checked against a filing. Note that Wikipedia states the Hainan provincial government holds 51%; that appears to describe a subsidiary rather than the listed company and could not be reconciled.
Haima Automobile owns Haima at 100% since 1992.
The Haima marque belongs to Haima Automobile Co., Ltd. of Haikou, Hainan.
The full ownership page for Haima
Where Haima is sold
Recorded in 1 market : CN. Where a company publishes only its principal markets, that is a floor and not a complete list.
| Country | Code | Market page |
|---|---|---|
| China | CN | no page yet |
Haima: questions people ask
- Is Haima a Mazda?
- Not any more, though it started that way. Haima built Mazdas in Hainan from 1992 and kept using Mazda engineering after Mazda's share went to FAW in 2006, but it lost the right to the Mazda badge. Its own cars have been Haima-badged since 2003.
- What does Haima mean?
- 海马 (Hǎimǎ) is the Chinese word for 'seahorse'. As a company name it contracts 海南 Hainan and 马自达 Mazda.
- Who owns Haima?
- The listed company, Haima Automobile Co., Ltd. (SZSE 000572), is controlled by private Haima-named investment vehicles. Hainan provincial state capital holds 49% of the FAW Haima manufacturing subsidiary.
- Does Haima still make cars?
- Yes, on a small scale from Haikou. The range is the 8S crossover and the 7X people-carrier, including an electric 7X-E, plus a hydrogen fuel-cell programme aimed at Hainan's plan to end fuel-only car sales.
Related
Sources for Haima
- Wikipedia, Haima Automobile. Read . Founding, Mazda and FAW history, models, sales and the July 2021 transfer
- Wikipedia, Haima Family. Read . The 2003 first own-badged car and its Mazda 323 basis
- Investing.com, Haima Automobile Co Ltd share price (SZ 000572). Read . Shenzhen listing and ticker