Geely Emgrand: range, price, specs and where it is sold
Facts checked
Emgrand is Geely's longest-running car name. It began in 2009 as a separate premium marque sitting above the Geely badge, with the Emgrand EC7 saloon as its first product; the marque was folded and from 2014 the name has been a model line inside the Geely brand. Five generations have followed, the fifth (internal code SS21) arriving in 2025.
The current Chinese car is a compact four-door saloon on Geely's BMA platform, 4,815 mm long on a 2,755 mm wheelbase, with a 1.5-litre turbocharged four-cylinder engine rated 133 kW and 290 Nm. Geely's global site describes a smaller export Emgrand — 4,638 mm long on a 2,650 mm wheelbase — so export and domestic cars under this name are not always the same vehicle, and buyers comparing specifications across markets should check which generation a price list refers to.
The Emgrand is exported widely, including to Egypt, Russia, Iran, South Africa and Latin America, and is rebadged as the Proton S70 in Malaysia and the BelGee S50 in Belarus. The first-generation Emgrand EC7 earned four stars from Euro NCAP in 2011, the first Chinese-designed and Chinese-built car to reach that level; no Euro NCAP result has been published for the current car. Geely does not sell passenger cars under its own brand in the United States.
Key facts
| Name in Chinese | 吉利帝豪 “JEE-lee DEE-how” 吉利 Jílì 'auspicious' is the company name; 帝 dì means 'emperor' and 豪 háo 'grand, heroic' — together roughly 'imperial grandeur' |
|---|---|
| Brand | Geely |
| Body | Saloon, segment C |
| Powertrain | Petrol or diesel |
| Launched | China 2009 |
| Platform | BMA (B-segment Modular Architecture) |
| Headline output | 133 kW |
| Dimensions | 4,815 × 1,855 × 1,480 mm, wheelbase 2,755 mm |
What it is called where
The same car carries different names in different markets. This is the crosswalk, so a reader who knows one name can find the other.
| Market | Name | Note |
|---|---|---|
| China | Geely Emgrand | |
| Export markets | Geely Emgrand | |
| Malaysia | Proton S70 | |
| Belarus | BelGee S50 |
Range
No range figure is published for this model in the data set.
Price
No price is published for this model in the data set.
Where the Emgrand is sold
| Market | Status | Since | Note |
|---|---|---|---|
| China | Sold | 2009 | |
| Mexico | Sold | listed on Geely Mexico's site | |
| United States | Never sold | Geely has never sold passenger cars under its own brand in the United States. |
Crash-test results
No NCAP result is recorded for the Emgrand. That means no published result was found on a testing body's own site — not that the car was tested and failed, and not that it was never tested.
Geely Emgrand: questions people ask
- What does Emgrand mean?
- The Chinese name is 帝豪, read Dìháo: 帝 'emperor' and 豪 'grand, heroic'. Emgrand is the Latin-alphabet name coined to go with it.
- Is the Emgrand a Geely or its own brand?
- Both, at different times. Emgrand launched in 2009 as a separate premium marque; it was wound up and since 2014 the name has been a model line within the Geely brand.
- Is the Geely Emgrand the same as the Proton S70?
- Yes. Proton, 49.9% owned by Geely Holding, builds and badges the car as the S70 for Malaysia.
- Has the Emgrand been crash tested?
- The first-generation Emgrand EC7 scored four stars in Euro NCAP testing in 2011, the first Chinese-designed and built car to do so. No Euro NCAP result has been published for the current generation.
- How big is the current Emgrand?
- The fifth-generation Chinese car measures 4,815 mm long, 1,855 mm wide and 1,480 mm tall on a 2,755 mm wheelbase. Geely's global site lists a smaller export version at 4,638 mm on a 2,650 mm wheelbase.
Related
Sources for the Geely Emgrand
- Geely Auto, Geely Emgrand. Read . export-market dimensions, BMA platform and standard equipment
- Geely Mexico, Autos Geely en México. Read . Mexican line-up including the Emgrand
- Wikipedia, Geely Emgrand. Read . generations, Chinese name, fifth-generation engine and dimensions, export markets and rebadges, and the 2011 Euro NCAP result for the EC7; used as a finding aid